He / Him / His
Design Systems & DesignOps
Edward
Guerra
My philosophy
Humans first
Invest time in understanding who our users are and what challenges they are experiencing.Design to scale
Mental models can change at different paces than tools and technology.Pace over perfection
Approach design with flexibility for both short and long-term solutions.Select work
Financial Services
Real Estate Capital
How might we increase efficiency and conversion rates by creating a client self-service platform to track their transaction property loan applications?
Financial Services
Small Business Lending
How might we digitize data collection to expedite the underwriting process to relieve Small Business Lending during a global pandemic?
E-commerce
Artist Center
How might we reimagine our artist-facing extranet to manage inventory and communicate actions regarding artwork?
E-commerce
Artful Home
How might we simplify our product discovery and modernize our digital transaction experience?
What others have to say
Edward takes the initiative to ensure that the end user gets what they need by making bold decisions, owning the details, and over-delivering. Edward always goes above and beyond in his designs and resources, his research and understanding, and his willingness to help others.
—Principal iOS Developer
Edward continues to engage across domains and offers to support and contribute to the larger organization. He is highly regarded and often consulted when teammates are looking to understand accessibility and design standards.
—VP UXD Group Chapter Lead, Wealth Management
Edward is always looking out for the interests of the user / customer and trying to actually uphold the values of someone obsessed with user experience. I honestly find it hard to look through that lens sometimes, but your unwavering dedication to the craft is inspiring, so I want to say thank you for being that reminder of what's important and what exactly is at stake here.
—Director, User Experience Design
Edward actively participates in the various UXD office hours we have available. Almost every week, I see him sharing and discussing user experience challenges and suggesting possible solutions. He always comes prepared, clearly articulates the need, and is patient and open-minded in the discussion.
—Director, User Experience Design