UX Designer

Edward Guerra

A passionate human centered designer with an affinity for transforming experiences.
Years of Experience

7+

Employment
Studio Manager, UX Operations
at KeyBank
Student Enrollment
M.S. User Experience Design
at Kent State University
How I work

Design Process

Strategy

Define the problem, identify the scope, determine goals and create a brief.

Discover

Conduct user research and understand user flows and design opportunities.

Ideate

Iterative design with range of creative solutions to test with users and inform usability.

Prototype

Build interactions with design to capture user insights across screen flows.

Test

Ensure product is viable and feasible with technology teams.

Implement

Partner with technology to test end-to-end experience matches iterative UX Design.

Showcase

Featured Projects

Finance

Real Estate Capital

How might we design an intuitive system that is transformational to both our clients and employees to reduce our time throughout the loan life cycle and create efficiency across KeyBank Real Estate Capital?
E-Commerce

Artist Center

How might we reimagine our artist facing extranet to manage inventory and communicate actions regarding artwork?
E-Commerce

Artful Home

How might we simplify our labeling taxonomy to improve product discovery and modernize our digital transaction experience?

Additional Work

By Industry

Finance

Small Business Lending

Healthcare

Medical Record

Public Service

Sharon Public Library

Fitness

SugarWOD

Non-Profit

Meals on Wheels

Streaming

10ft Interface