Financial Services
Real Estate Capital
How might we increase efficiency and conversion rates by creating a client self-service platform to track their transaction property loan applications?
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He / Him / His
Edward Guerra
geh-rrah
Design Systems & Design Operations
Current Principal UX Designer at Fidelity
8+ years
in user experience industry6+ years
in Fortune 500 companies30+ web component
contributions to design system250+ designers
supported via-design systemMy philosophy
Humans first
Invest time in understanding who our users are and what challenges they are experiencing.Design to scale
Mental models can change at different paces than tools and technology.Pace over perfection
Approach design with flexibility for both short and long-term solutions.Select work
E-commerce
Artist Center
How might we reimagine our artist-facing extranet to manage inventory and communicate actions regarding artwork?
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E-commerce
Artful Home
How might we simplify our product discovery and modernize our digital transaction experience?
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