Branding

Role: Consumer Marketing Intern at Human Rights Campaign.

 

00 Introduction

About Human Rights Campaign

The Human Rights Campaign represents a force of more than 3 million members and supporters nationwide. As the largest national lesbian, gay, bisexual, transgender and queer civil rights organization, HRC envisions a world where LGBTQ people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.

Internship Highlights

    • Tracked shirt sales for 10,000 ‘Love Conquers Hate’ Russian Tees for in-store sales as well as online
    • Lighting Assistant for photographing 100+ volunteers, board and steering committee members during convention
    • Interviewed Betty Who and Galantis for ‘Equality Rocks’ campaign, a 50+ musician campaign to promote equality
01 Product Tag Design

02 Equality Rock’s Campaign

03 Conclusion