Your enterprise designer advocate.
Edward Guerra
He / Him / His
geh-rrah
My leadership values
Humans First
Invest time in understanding who our users are and what challenges we need to address.
To reach our agile working agreement, explore deepening a shared understanding of our team dynamics, terminology, technology stacks, capabilities, experience gaps, and goals.
Design to scale
Approach design with flexibility and a mentality for both short and long-term solutions.
Whether solving for speed to market or a critical defect, do not confuse Minimal Viable Product (MVP) for ideal user experience; continue to advocate for our users.
Pace over perfection
Uncertainty is bound to happen as we dig deeper into problem spaces.
Work closely with our cross-functional teams to understand our user needs, segments and balance expectations with product prioritization planning.