Coordinated with marketing to understand web traffic analytics and define drop off points on current user experience.
Discovered less than 1% click-rate on search filter facets for product discovery. Conducted unmoderated user testing for Apparel and Decor segments to expand on user insights.
Created User Personas for a Decor and Apparel segment to influence design goals.
Enhanced existing design by upgrading Bootstrap and standardizing web components, making images larger, refining search facets, navigation, content management templates and emails.
Developed High Fidelity Wireframes to handoff to development team of 4 with specification notes.
Monthly release with latest product collections for operations and gradual UX enhancements.
Email Campaign Landing Page
Updated with latest curated collections