E-Commerce

Artist Center

How might we reimagine our artist facing extranet to manage inventory and communicate actions regarding artwork?
Role
Graphic Designer
Timeframe
2017
Platform
Web & Tablet
Tools
Sketch, Omnigraffle, Atlasssian Jira
The Challenge

Background

The Artist Center is an extranet for admins and artists at Artful Home to apply, manage and review artwork for curated art collections. The Artist Center is a digital experience with capabilities to upload photos of artwork, collect product information, manage orders, inventory, payments and communications with Artful Home merchandisers for customer facing operations.
In an effort to reduce high volume communications from Artists regarding user interface and user experience, the Artist Center grew to become a topic in the Major Business Plan Initiatives for Artful Home in 2017. There are currently 5 different user interface interactions representing the Artist Center. Overall, the user interface is not optimized to support fulfillment volumes and continue to contribute to increase product revenue.

UX Goals

UX Constraints

UX Approach

Background

2 weeks

Discovery

Created a Service Blueprint from 3 studio visit observations, artwork specialist and merchandiser feedback.
2 weeks

2 weeks

Analysis

Created User Personas for Decor and Apparel segments.

2 weeks

2 weeks

Ideation

Leveraged Service Blueprint and User Personas to inform design ideation.

2 weeks
Discovery

Service Blueprint

AHAC_ServiceBlueprint
Analysis

User Personas

AHAC_Persona_1A
AHAC_Persona_1B
AHAC_Persona_2A
AHAC_Persona_2B
Ideation

User Interface Enhancements

Artist Sign On

Starting point for all new and returning artists

Jury Application

Retail & Ornament

Artist Application

Artist Exhibitions, Awards, and Collections

Upload Artwork

Alternate Product View Images

Artist Dashboard

Activity View

Artist Inventory

Estimated Shipping and Production Time

Manage Your Orders

Fulfilment Pipeline

Purchase Orders

Update Artful Home and Customers

Artist Studio Information

Update Application Information

Manage Schedule

Bulk Update Inventory Shipments

Results

Closing Remarks

A Project Manager position was created to manage scope of projects and ticketing system with Tech Team for waterfall implementation. 200+ screens were impacted by the reskin of the Artist Center.
DocuSign was implemented as part of contract signing ceremony and Bootstrap was upgraded from v2.5 to v4.1.

Lessons Learned

Next Steps

Pottery Footage by Kavita Arora from Pexels