Basket Checkout

Role: UI/UX Designer

Basket Checkout

A growth in product assortment identified a need for triggered communications—that were not integrated in the original basket checkout design.

Goal is to create a step-based process to accommodate critical product information during the checkout process and to modernize triggered, transactional emails with responsive dynamic content.

Assessment

What are some conditions we can feed from basket checkout into transactional emails?

User Flows

Basket Checkout - Wireframe

Transactional Emails - Conditions

HIGH-FIDELITY


Basket Review - Before & After

Basket Review - Demo

Triggered, Dynamic, Transactional Email - Samples

Conclusion

Reflection

  • UserTesting.com provided customer insight on potential touch points to address regarding product descriptions, product images, product reviews, themes of shipping, and shipping timelines
  • Product page enhancements and art work culling projects were itemized for upcoming user experience enhancement roadmaps

Percentage of Work Time

Research
10%

Sketch
50%

Principle
15%

Atlassian Jira & Confluence
15%

QA Testing
10%