ROLES: UX/UI Designer

Basket Checkout

A growth in product assortment identified a need for triggered communications—that were not integrated in the original basket checkout design.

Goal is to create a step-based process to accommodate critical product information during the checkout process and to modernize triggered, transactional emails with responsive dynamic content.


What are some conditions we can feed from basket checkout into transactional emails?

User Flows

Basket Checkout - Wireframe

Transactional Emails - Conditions


Basket Review - Before & After

Basket Review - Demo

Triggered, Dynamic, Transactional Email - Samples



  • provided customer insight on potential touch points to address regarding product descriptions, product images, product reviews, themes of shipping, and shipping timelines
  • Product page enhancements and art work culling projects were itemized for upcoming user experience enhancement roadmaps

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