ROLE: CONSUMER MARKETING INTERN

Human Rights Campaign

Professional Internship during my Archer Fellowship experience in Washington, DC.

Spring 2014 Cohort

Social Media Web Driver

#WeAreHRC Product Tags

Objective:
#WeAreHRC is a community for like-minded individuals. The goal is to raise awareness of global issues regarding the LGBTQ community and to join together. 100% of purchases are allocated towards the fight for LGBTQ equality.
Year
2014
1
Reported Infringement Cases
1
Metro Adventures
1
Recruited Musicians

Interviews

Equality Rocks Campaign

Objective:
Equality Rocks is a public engagement campaign featuring prominent musicians – both American and international – who support lesbian, gay, bisexual, transgender and queer equality.
Year
2014

Conclusion

Highlights

  • Tracked shirt sales for 10,000 ‘Love Conquers Hate’ Russian Tees for in-store sales as well as online
  • Lighting Assistant for photographing 100+ volunteers, board and steering committee members during convention
  • Interviewed Betty Who and Galantis for ‘Equality Rocks’ campaign, a 50+ musician campaign to promote equality
  • Published Blog of Equality Convention

Percentage of Work Time

Tracking Infringement Cases
30%
Research
20%
Product Inventory
10%
Social Media Engagement
20%
Graphic Design
20%