Non-Profit

Human Rights Campaign

How might a Consumer Marketing Intern contribute to America's largest civil rights organization working to achieve LGBTQ equality?
Role

Consumer Marketing Intern

Timeframe

January April 2014 (4 Months)

Platform

Web: Social Media, E-Commerce

Tools

Adobe Creative Suite

Texas Systems Archer Fellowship Program

Undergraduate Internship

The Archer Fellowship Program was established by The University of Texas System in conjunction with former U.S. Representative Bill Archer as a way to bring highly motivated and accomplished students to Washington, D.C., for a comprehensive academic and professional experience. Selection is based on a competitive application process, and each cohort of Archer Fellows is comprised of the best and brightest students from across the UT System.
Archer Fellows intern full-time with an organization of their choosing based on their own professional and academic goals and interests. I had the opportunity to intern with the Consumer Marketing Department at the Human Rights Campaign.

Primary Responsibilities

Special Projects

2.5 x 4in Tags

#WeAreHRC

http://HRC_Aa
Brief
Design print formatted tags to promote #WeAreHRC campaign.The goal of #WeAreHRC is to raise awareness on global issues regarding the LGBTQ community and to join together. 100% of purchases are allocated towards the fight for LGBTQ equality.
Year

2014

Video Campaign

#EqualityRocks

Brief
The Equality Rocks project seeks to gain awareness for LGBT rights and marriage equality through partnering with established musicians, including Tegan and Sara, Florence Welch, Jacob Hemphill of SOJA, and others. I was fortunate to be able to coordinate recruiting, meeting and interviewing Betty Who and Galantis at the 9:30 Club.
Year

2014

Results

Closing Remarks

There were a variety of jobs needing to get done such as researching action store (merchandise) relocation options, social media influencers, find and report potential branding infringement and lots of self-discovery. I found my interest in ethnographic research and learning how to use data to target consumer markets more strategically through content creation and feedback loops.