EG

Non-Profit

Human Rights Campaign

How might a Consumer Marketing Intern contribute to America's largest civil rights organization working to achieve LGBTQ equality?
Timeframe

January - April 2014 (4 Months)

Role

Consumer Marketing Intern

Platform

Web: Social Media, E-Commerce

Tools

Adobe Creative Suite

The Internship

Background

The Archer Fellowship Program was established by The University of Texas System in conjunction with former U.S. Representative Bill Archer as a way to bring highly motivated and accomplished students to Washington, D.C., for a comprehensive academic and professional experience. Selection is based on a competitive application process, and each cohort of Archer Fellows is comprised of the best and brightest students from across the UT System.

Archer Fellows intern full-time with an organization of their choosing based on their own professional and academic goals and interests. I had the opportunity to intern with the Consumer Marketing Department at the Human Rights Campaign.

Primary Responsibilities

Special Projects

Action Store Social Media Tags

#WeAreHRC

The goal of #WeAreHRC is to raise awareness on global issues regarding the LGBTQ community and to join together.

100% of purchases are allocated towards the fight for LGBTQ equality.
Social Media

Equality Rocks

Conclusion

Key Highlights