Synergia: Design It Forward Exhibition

Role: Graphic Designer

Senior Exhibit

The theme Synergia Design It Forward is an initiative to help non-profit organizations produce and execute collateral marketing assets.

Designers were paired in seven teams, responsible for creating a campaign consisting of twelve to fifteen pieces.

Edna Galvan and I were chosen to create collateral branding materials for South Texas Promotores Association (STPA).​

Branding

South Texas Promotores Association

Concept
The Rio Grande Valley is not only known for attracting an abundant amount of butterflies, but also for having one of the greatest bird migrations in the nation. Out of nearly 400 bird species that migrate to the Valley, the Buff-Bellied Hummingbird stands out as a symbol. They are so small, yet beautiful and prideful. They are something that is so delicate, yet require trust and respect to work with. In reference to STPA, often there are pillars, which can hinder the journey of a hummingbird. They have to persevere and find a new route as a navigator in order to celebrate the abundance of life and its opportunities.

Year
2015

Contributing Designers
Roger Vilanueva
Edna Galvan

24x36 Posters

Branding Materials

Galley Setup

Behind the Scenes

Opening Reception

Invitation & Gallery Installation

Conclusion

Highlights

  • The reception was on Saturday April 26 from 6 to 9pm
  • Over 250 faculty, family, friends & others attended
  • Awarded 2 Golden ADDYS from the American Advertising Federation – Rio Grande Valley in categories: Collateral Material (Stationary Package) and Elements of Advertising (Logo)
  • Awarded 2 Silver ADDYs from the American Advertising Federation – Rio Grande Valley in categories: Integrated Campaign (B2B) and Synergia ‘Design it Forward’ BFA Fall 2014 Campaign Animation (Logo)

Percentage of Work Time

Graphic Design
50%

Fieldwork/Research
25%

Report
10%

Video Production
10%

Photography
5%