EG

Undergraduate

BFA Exhibit

How might we brand and design collateral promotional materials for a non-profit organization for a Bachelor of Fine Arts Senior Exhibit?
Timeframe

2014

Role

Graphic Designer

Platform

Print & Digital

Tools

Adobe Creative Suite

The Internship

Background

Designers were paired in seven teams, responsible for creating a campaign consisting of twelve to fifteen pieces.

Edna Galvan and I were chosen to create collateral branding materials for South Texas Promotores Association (STPA).​​​

Non-Profit Deliverables

Exhibit Deliverables

Branding

South Texas Promotores Association

Concept

The Rio Grande Valley is not only known for attracting an abundant amount of butterflies, but also for having one of the greatest bird migrations in the nation. Out of nearly 400 bird species that migrate to the Valley, the Buff-Bellied Hummingbird stands out as a symbol.

They are so small, yet beautiful and prideful. They are something that is so delicate, yet require trust and respect to work with. In reference to STPA, often there are pillars, which can hinder the journey of a hummingbird. They have to persevere and find a new route as a navigator in order to celebrate the abundance of life and its opportunities.

Contributing Designers

– Roger Vilanueva
– Edna Galvan

Collateral Branding

Exhibit Posters

Opening Reception

Invitation & Gallery Installation​

Conclusion

Highlights