University of Madison-Wisconsin

Role: Marketing & Communications Intern

University of Wisconsin–Madison

Division of Recreational Sports

Branding

Style Guide

Objective:
To maintain brand guidelines by documenting and educating creative team members on how others perceive us and their expectations of the Rec Sports experience.

Year
2015

Annual report

2014-2015

Objective:
A look at the growth and impact of programs, services, communications, and personnel on serving the UW-Madison community and fulfilling the Rec Sports mission. The mission of the Division of Recreational Sports is to enhance the UW-Madison experience by providing excellent programs, services, and facilities that promote the social, mental, and physical well-being of the campus community.

Marketing Plan

Performance Training Center

Play Video
Objective:
Drafted and implemented a 4-month marketing plan that involved print and digital materials, social media content, web updates and video production for a new $250,000 Performance Training Center.

5K Marathon

Light of the Moon

Objective:
Every fall, Rec Sports teams up with the UW Homecoming Committee to host a late-night Badger-themed run/walk. Participants can run or walk along Lakeshore Path during this mid-week Homecoming celebration.[/one_half]

Conclusion

Highlights

  • First cohort of interns in UW-Madison, Recreational Sports History
  • Mentored and collaborated with an outstanding team of 15 students
  • Developed experience in content management system, branding and communication strategies, project management, and student supervision

Percentage of Work Time

Basecamp
30%

Adobe Illustrator
20%

Adobe Photoshop
25%

Adobe InDesign
25%