EG

Student Affairs

University of Madison-Wisconsin

How might a post graduate university student coordinate student employees creative services for a recreation program?
Timeframe

August 2015 – May 2016

Role

Marketing & Communications Intern

Platform

Web & Print

Tools

Adobe Creative Suite

Branding

Style Guide

Objective

To maintain brand guidelines by documenting and educating creative team members on how others perceive us and their expectations of the Rec Sports experience.

Year

2016

Marketing Plan

Performance Training Center

Play Video
Objective

Drafted and implemented a 4-month marketing plan that involved print and digital materials, social media content, web updates and video production for a new $250,000 Performance Training Center.

The Performance Training Center is a 3-racquet court conversion into a training space equipped with the state of the art olympic training equipment.

Year

2016

12 x 12 Print Booklet

Annual Report

Objective

A look at the growth and impact of programs, services, communications, and personnel on serving the UW-Madison community and fulfilling the Rec Sports mission.

Year

2016

5K Marathon

Light of the Moon

Objective

Every fall, Rec Sports teams up with the UW Homecoming Committee to host a late-night Badger-themed run/walk. Participants can run or walk along Lakeshore Path during this mid-week Homecoming celebration.

Year

2015

Conclusion

Key Highlights