Role: Marketing & Communications Intern
University of Wisconsin–Madison
Division of Recreational Sports
To maintain brand guidelines by documenting and educating creative team members on how others perceive us and their expectations of the Rec Sports experience.
A look at the growth and impact of programs, services, communications, and personnel on serving the UW-Madison community and fulfilling the Rec Sports mission. The mission of the Division of Recreational Sports is to enhance the UW-Madison experience by providing excellent programs, services, and facilities that promote the social, mental, and physical well-being of the campus community.
Performance Training Center
Drafted and implemented a 4-month marketing plan that involved print and digital materials, social media content, web updates and video production for a new $250,000 Performance Training Center.
Light of the Moon
Every fall, Rec Sports teams up with the UW Homecoming Committee to host a late-night Badger-themed run/walk. Participants can run or walk along Lakeshore Path during this mid-week Homecoming celebration.[/one_half]