Style Guide
Branding
Objective
To maintain brand guidelines by documenting and educating creative team members on how others perceive us and their expectations of the Rec Sports experience.
Year
2016
Visual Communication
Marketing Plan
Performance Training Center
Play Video
Objective
Drafted and implemented a 4-month marketing plan that involved print and digital materials, social media content, web updates and video production for a new $250,000 Performance Training Center.
The Performance Training Center is a 3-racquet court conversion into a training space equipped with the state of the art olympic training equipment.
Year
2016
12 x 12in Print
Annual Report
Objective
A look at the growth and impact of programs, services, communications, and personnel on serving the UW-Madison community and fulfilling the Rec Sports mission.
Year
2016
Apparel Design
Light of the Moon
Objective
Every fall, Rec Sports teams up with the UW Homecoming Committee to host a late-night Badger-themed run/walk. Participants can run or walk along Lakeshore Path during this mid-week Homecoming celebration.
Year
2015
Conclusion
Key Highlights
- First cohort of interns in UW-Madison, Recreational Sports History
- Mentored and collaborated with an outstanding team of 15 students
- Developed experience in content management system, branding and communication strategies, project management, and student supervision
Results
Closing Remarks
Key Highlights
- First cohort of interns in UW-Madison, Recreational Sports History
- Mentored and collaborated with an outstanding team of 15 students
- Developed experience in content management system, branding and communication strategies, project management, and student supervision
