Define the problem, identify the scope, determine goals and create a brief.
Conduct user research and understand user flows and design opportunities.
Iterate on designs with a range of creative solutions to test with users and inform usability.
Build interactions with design to capture user insights across screen flows.
Ensure product is viable and feasible with technology teams.
Partner with technology to test end-to-end experience matches iterative UX Design.
How might we simplify our labeling taxonomy to improve product discovery and modernize our digital transaction experience?