Edward Guerra

Design Systems & Design Operations

With eight years of experience in design systems and operations, Edward is passionate about fostering a collaborative environment for design, research, development, and content strategy. Download PDF Resume
Experience

Fidelity Investments

Full-time • Remote • Boston, MA • Raleigh, NC
Responsibilities
  • Led design for an enterprise design system, aligning design efforts for all central business units to improve quality, consistency, and accessibility across all digital channels.
  • Co-led design token creation process to sync across Figma and code to enable. theme support for color and density modes.
  • Defined an operating model for gathering requirements to recycle, remix, and release component design iterations across Android, iOS, Web, and Figma.
  • Collaborated daily with engineering and content strategy partners in an Agile setting of bi-weekly sprints to author, review, edit, and publish technical system documentation.
  • Coordinated with the Program Manager to facilitate support channels across Microsoft Teams channels, Discourse forums, bi-weekly office hours, and a newly formed design ambassador program with designer representatives from across enterprise business units.
Highlights
  • Introduced fluid design tokens to use mathematical formulas to scale numerical design tokens for density modes.
  • Led design token documentation to educate associates on the intent and value of design tokens and authored a guide for getting started using them as a design and developer consumer.
  • Built and maintained dedicated design toolkits of Figma components and design token libraries to sync Amazon Web Services (AWS) Style Dictionary with coded components in Storybook.
  • Fine-tuned design token pipeline with Figma-specific feedback, ensuring all system tokens passed AA standards.
  • Established an internal documentation process capturing current component documentation and conducting analysis for future state and reporting updates, focusing on improving team efficiency, reducing redundancies, and promoting consistency.
Impact
  • Defined scope for 30+ web components in collaboration with accessibility and development partners, ensuring seamless integration and accessibility compliance.
  • Developed a style library to meet designers where they are and automate updating design tokens in existing design files, increasing the adoption rate of visual styles by 75%.
  • Led theme efforts across all design toolkits to support brand, dark, accent, and density modes, increasing visual explorations by up to 50% across design production in 2024.
  • Co-presented on our Design System in the June UXD Speaker Series to over 160+ attendees on topics of progress and process.
  • Gathered and consolidated documentation to onboard design support and proposed a draft for future design contribution model.
Responsibilities
  • Design lead in Agile squad creating next-gen financial client services application that reduces task time so advisors can focus on the client relationship.
  • Facilitated planning workshops with business partners to strategically define user problems and determine prioritization from a user experience and business perspective.
  • Co-led regular user interviews/workshop sessions to identify opportunities and untangle complex financial processes into comprehensive interfaces.
  • Produced prototypes at various fidelity stages to communicate solutions to test and validate before implementing in a bi-weekly sprint cadence.
  • Conducted user acceptance testing in staging environments before merging code production to ensure features functioned as intended and reported accessibility defects.
Highlights
  • Co-facilitated user research interviews to learn more about established mental models and to validate our proposed Information Architecture shift from a workflow feature set to a client paradigm to afford context-sharing efficiencies.
  • Researched and integrated an open-source web component to meet our immediate short-term need for user filtering with API support.
  • Established a UX Directory to centralize our team’s best practices, roadmaps, leadership decks, planning documentation, user flows, prototypes, and onboarding resources for new team members.
  • Led weekly collaboration sessions to boost transparency and collaboration across designers in the product area.
  • Earned two prestigious internal Excellence in Action awards and was promoted from Senior UX Designer to Principal UX Designer.
Impact
  • Improved user filtering process for associates to review 1000+ clients, resulting in streamlined creation and saving of filters for 500+ associates, enhancing overall efficiency and productivity.
  • Achieved a remarkable 80% volume increase from 2020 by adding 1,051 new users in 2021, significantly boosting business outcomes.
  • Integrated over 5 workflows from mainframe applications as part of a decommissioning initiative to migrate legacy experiences.
  • Upgraded design system version as part of an effort to modernize our digital platform and address known accessibility issues.
  • Conducted UX practice remotely and traveled onsite five times for planning sessions and team-building activities to work more Agile together.

KeyBank

Full-time Remote • Cleveland, OH
Responsibilities
  • Optimized studio operations by managing relations with design tools, billing, team training, support, and staffing, resulting in improved productivity and cost-saving management.
  • Established an onboarding curriculum for freelance hires with administrative tasks defined for access management and an overview of Key Design Studio.
  • Defined statement of work documentation for creative producers to facilitate internal design requests.
  • Implemented Jira Dashboard reporting to increase visibility into design allocation and help inform staffing needs for next quarter.
  • Created design training guides to transition the design team from Sketch to Figma to promote more collaboration and reduce various file and version challenges.
Impact
  • Increased studio staffing by 77% in 2020 and introduced an onboarding framework to reduce 25% of tasks for new hires, improving overall productivity for Key Design Studio.
  • Led design ideation for Commercial Real Estate Capital Client Portal, generating $7.5 million in funding for 2021 product development.
Responsibilities
  • Responsible for design delivery and execution in originating squads for Consumer Deposits, Credit Cards, Small Business Originations, and Real Estate Capital.
  • Led the successful transition of 5 external agency designers and 2 new in-house designers, resulting in improved design processes and increased productivity.
  • Co-led a Commercial Real Estate Capital Design Thinking workshop, producing 10 ideation concepts, 3 user personas, and 4 journey mapping outputs, fostering a customer-centric approach and driving innovative solutions.
  • Implemented a directory with methodology tags for previous user research and the latest design across originations products to distribute with core teams.
Impact
  • Delivered design for Paycheck Protection Program end-to-end digital application that processed more than 28K+ small business, commercial, and institutional clients to apply with a historically high 91% click-through rate through COVID-19.
  • Executed design strategies that directly contributed to a 20% increase in conversion rates in 2020 for consumer deposits, credit cards, small business originations, and real estate capital.
Responsibilities
  • Led design and prototyping for user research usability testing for eDocs, an employee-facing digital experience for a collection of procedural articles.
  • Designed Content Management System (CMS) templates for technical writers to reauthor procedural articles with tag attributes for Coveo, a software-as-a-service (SAAS) integration for advanced search and filter.
  • Facilitated a design session for Lending Transformation and Wire Transfers for Quest, a servicing platform for employees to service KeyBank client requests.
  • Conducted Guerrilla user testing at local KeyBank branches to validate and inform design recommendations for Quest and eDocs.
  • Co-facilitated UX maturity assessment with the team to determine a path to broaden understanding of UX process, unify UX processes and procedures, and define UX roles and skills needed.
Impact
  • Led redesign of CMS templates for enterprise procedural documentation, increasing technical writer efficiency by 40% and optimizing article reauthoring and consolidation efforts.
  • Collaborated on defining streamlined processes for lending and wire transfers, leading to a 25% reduction in servicing time for clients.

Artful Home

Full-time Madison, WI
Responsibilities
  • Led the major redesign of an artist-facing intranet for nearly 2,000 users to support submitting artwork, managing product inventory, and artist communication for e-commerce.
  • Developed user flows, wireframes, and visual designs to inform product discovery for over 22K+ products.
  • Enhanced product result pages and triggered dynamic transactional emails through Agile Software Development Cycles, resulting in a 20% increase in customer engagement.
  • Improved our e-commerce checkout experience by identifying drop-off data, ideating, and testing designs to create a more efficient, streamlined basket checkout user flow.
  • Assisted creative director in overseeing product color shows and print production for catalogs.

University of Wisconsin-Madison, University Recreation

Part-time • Madison, WI
Responsibilities
  • Managed 18 student employees in graphic design, photography/video, web, and brand ambassadors.
  • Implemented a 4-month marketing plan to market a $250K Performance Training Center, a racquetball court conversion to an Olympic weightlifting station.
  • Designed a 40-page Annual Report focused on metrics for Fitness & Wellness, Sports Clubs, Intramural Sports, Aquatics, Ice programs, and events.
  • Updated the Recreational Sports Style Guide to maintain brand guidelines and to onboard employees.
  • Evaluated and produced solutions for the effectiveness of marketing campaigns and initiatives with the Assistant Director of Marketing & Communications and student leads in weekly meetings.

University of Texas Rio Grande Valley, University Recreation

Part-time • Edinburg, TX
Responsibilities
  • Oversaw recruitment, hiring, training, and evaluations for 13 student employees.
  • Developed a “More Than A Gym” campaign to brand the recreational facility and to promote programs not offered in competitor gyms within a 50-mile radius.
  • Implemented Asana, a task-management ticketing system to define and assign tasks for the Department of University Recreation.
  • Collaborated with University Relations to develop a campaign for Instructional Programs that sold 600+ memberships for Summer Youth Camp and Aquatics: Learn to Swim/WaterBaby.
  • Drafted facility renders, uniforms, and signage for the University of Texas-Rio Grande Valley branding transition from Recreational Sports to University Recreation.

Human Rights Campaign

Part-time • Washington, D.C.
Responsibilities
  • Tracked shirt sales for 10K+ ‘Love Conquers Hate’ Russian Tees for in-store sales and online e-commerce.
  • Redesigned action store product merchandise labels and collateral HRC Equality Convention materials, including backdrops.
  • Lighting Assistant for photographing 100+ volunteers, board, and steering committee members during the convention.
  • Assisted in filming Betty Who and Galantis interviews for the ‘Equality Rocks’ campaign, a 50+ musician campaign to promote equality.
Contact

edwardguerra.com

edwardguerra.oh@gmail.com

(330) 840-8995

Education

M.S. User Experience Design

Kent State University

B.A. Communication Studies

University of Texas Rio Grande Valley

Recognitions

Fidelity, "Excellence in Action"

Q3 2023
Enterprise Design System, Thinks and works across enterprise
Q3 2022
Data Visualization, Complexity Slayer
Q2 2021
AdviceHub Release, Takes risks and values pace over perfection
Skills

Design Systems

Design Foundations

Design Tokens

Component Systems

Design Operations

UX Research

Workshop Facilitation

Wireframing

Interaction Design

Product Design

Agile Methodology

Motion Design

Accessibility

Front-End Development

HTML

Nunjucks

CSS

SASS

Tools

Figma

Token Studio

EightShapes

GitHub

Git

WebAim

Storybook

Visual Studio Code

Atlassian

Adobe Creative Suite

SketchUp

Hobbies

Travel

CrossFit

3D Printing

Woodworking

Photography

Anime

Book Club

User Generated Content

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