Artful Home

About

Artful Home connects artists with buyers, offering curated, handcrafted art, jewelry, and home décor. It champions North American creators, providing unique, high-quality pieces beyond mass production.

Contribution

Started in graphic design, where my curiosity for UX began. Led a major redesign of an artist-facing intranet for 2,000 users, improving artwork submission, inventory management, and communication. Developed user flows for 22K+ products, optimized checkout UX to reduce drop-offs, and enhanced result pages—boosting engagement by 20%.

Artist Center

Overview

The Artist Center is an extranet for Artful Home artists and admins to manage artwork submissions, inventory, payments, and customer-facing operations, ensuring streamlined workflows for curated collections.

Problem

Fragmented interfaces create navigation challenges, while manual artwork management and communication slow large order fulfillment, reducing efficiency and user confidence.

Solution

Established a unified visual language for a seamless experience and enhanced artist guidance on artwork requirements, ensuring clearer product descriptions and better consistency across the platform.

Result

Delivered a responsive platform, optimized bulk workflows, and enhanced data collection with improved artist guidance, streamlining the upload process for efficiency and clarity.

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Product Experience

Overview

Artful Home's modernization effort was motivated by the need for ADA compliance, ensuring accessibility while preserving visual consistency with its print catalog. Enhancements focused on improving product discovery, optimizing product descriptions, streamlining the checkout process to reduce drop-offs, and enhancing email marketing to increase sales and deliver a seamless shopping experience.

Problem

Customers struggle to navigate 20,000+ products beyond marketing efforts, while unclear product descriptions drive high inquiry volumes, creating friction in discovery and increasing support costs.

Solution

Conducted user interviews and surveys to refine product discovery. Improved dynamic filters, added subcategories, curated landing pages, optimized price sliders, and redesigned checkout for better usability and conversion.

Result

Refined filter taxonomy for curated collections and launched an artist portal to improve product detail submissions, enhancing discovery and e-commerce efficiency.

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