Edward Guerra

Texan in the Midwest

About Me

1

Howdy đź‘‹

UX Lead for Omnichannel Originations at KeyBank. 

As part of product realization, I work closely with product owners to stay abreast of UX development across origination squads, and to ensures creative direction aligns with digital enterprise design standards. My professional introduction to UX manifested from graphic design roles stepping into the realm of research and visual design primarily within marketing and e-commerce. I have 6 years of experience in UX with both Waterfall and Agile development methodologies.
 
Outside of KeyBank, I am pursuing a Master of Science in User Experience Design at Kent State University. I am a fitness and health enthusiast (CrossFit), an adventure seeker, a cultural enthusiast, and a life-time student. I have bachelor’s degrees in Communication Studies (BA) and Graphic Design (BFA).
 
My Gallup StrengthsFinder Top 5 Themes are: Strategic, Individualization, Arranger, Input, and Significance.
2013 — Present

Experience

Current

UX Lead

KeyBank, Omnichannel Originations

Cleveland, OH

September 2019 — Present
Current

SR UX/UI Designer

KeyBank, Retail Transformation

Cleveland, OH

August 2018–September 2019

Graphic Designer

Artful Home

Madison, Wisconsin

May 2016–July 2018

Marketing & Communications Intern

University of Wisconsin–Madison, Recreational Sports

Madison, Wisconsin

August 2015–May 2016

Marketing Supervisor

University of Texas Rio Grande Valley, University Recreation

Edinburg, Texas

April 2014–May 2015

Consumer Marketing Intern

Human Rights Campaign
Washington, D.C.

January 2014–April 2014

Graphic Designer

University of Texas Rio Grande Valley, University Recreation

Edinburg, Texas

May 2013–January 2014
Where have I lived?

Self-Discovery

“Travel makes one modest, you see what a tiny place you occupy in the world.”
—Gustave Flaubert

Born: Brownsville, Texas

1 of 5

Pelican Rapids, MN

2 of 5

Washington, D.C.

3 of 5

Washington, D.C.

4 of 5

Cleveland, Oh

5 of 5
Continuously Learning

Academics

Kent State University

Master of Science (M.S.) – User Experience Design

Kent, Ohio | Expected May 2021

UT Rio Grande Valley

Bachelor of Fine Arts (B.F.A.) – Graphic Design
Bachelor of Arts (B.A.) – Communication Studies
Edinburg, Texas | May 2015

©2011-2019 All rights reserved. All content on this site is copyrighted either by Edward Guerra or the respective clients and companies being depicted. All product names, imagery, trademarks, service marks, and intellectual property are property of their respective owners and are used for reference only.

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  • edwardguerra.tx@gmail.com
  • (608) 960-2444