© 2018 Edward Guerra—All Rights Reserved.
It all began in 2003 when social network, MySpace was first introduced that I harbored an interest in design. There was something about the network that enabled a deeper form of expression and understanding of technology. I learned the basics for computer hardware, photography, Adobe Photoshop 7.0, Adobe ImageReady, Macromedia Flash, and HTML. The biggest learning curve was patience in the process, both creative and technological (circa 512MB Ram and Dial-up Internet).
By the time I was 17, I had a web portfolio and a mindset to pursue communication design as a degree. My strategy was to use communication models to work with clients in developing design solutions. To this day my favorite course is on conflict management, where I learned more about different personas. It was during my undergraduate at University of Texas Pan-American that I became more aware of user centered interfaces. I had a share of online blended learning courses that exposed me to mobile applications that were optimized from desktop user interfaces for enhanced experiences on the go.
It was during a fellowship in Washington, D.C. that I started to work with consumers insights to develop different approaches for evolving digital assets. I interned with the Human Rights Campaign in Consumer Marketing, where I learned more about analytics and target marketing. I gained valuable experience in digesting data which ultimately impacted my design outputs. I graduated with a Bachelor of Arts in Communication Studies and a Bachelor of Fine Arts in Graphic Design.
Over the course of 3 years , I’ve been fortunate to work collaboratively with faculty and students at UW-Madison, Recreational Sports and currently Artful Home, where I primarily design and enhance user interface experiences, pre and post catalog production, web image corrections, and collateral marketing assets.
I have a strong desire to realize the purpose of tasks in order to collaborate and create cohesive assets that best market products. I am fluent in working with Agile Software Development Cycles, Sketch, Adobe Experience Design, Illustrator, Photoshop, InDesign, InVision, Principle and Task Management Tools like JIRA, Basecamp, and Asana (thousands of emails can also do the job, too). I’m also a shortcut key fanatic and have a guilty pleasure in discovering plugins and scripts to maximize workflows.