UX leader with 9+ years of experience optimizing design systems and team collaboration across product, research, and content.
Currently
Humana
Based in
Cleveland, OH
A bit about me
With 9+ years of experience, I lead at the intersection of UX strategy, technical execution, and design
leadership—crafting seamless, intuitive digital journeys. My path began in graphic design in South Texas,
evolving
into UX through roles in marketing and e-commerce.
I specialize in design systems and value proposition design, collaborating across research, innovation, and
content
to drive consistency and elevate user experiences. Known for my passion, persistence, and patience, I
proactively
identify design gaps and advocate for human-first solutions.
Holding a graduate degree in UX design, I bring deep product development expertise and thrive in
ambiguity—partnering with stakeholders to align strategy with systems thinking.
Principles
Humans first
Observe, listen, and adapt designs to genuine user challenges.
Design to scale
Design with flexibility—anticipate future needs without rework.
Pace over perfection
Balance speed and quality—deliver value without delay.
Context-driven design
Adapt interfaces dynamically based on user needs and environments.
Experience
Humana
Lead Product Designer
2025
Medical Mutual
Lead UX Designer
2025
Fidelity Investments
Senior UX Designer → Principal UX Designer
2020 - 2024
KeyBank
Senior UX Designer → UX Lead → Studio Operations Manager
2018 - 2020
Artful Home
Graphic Designer → UI Designer
2016 - 2018
Testimonials
Edward takes the initiative to ensure that the end user gets what they need by making bold decisions, owning the details, and over-delivering. Edward always goes above and beyond in his designs and resources, his research and understanding, and his willingness to help others.
Edward continues to engage across domains and offers to support and contribute to the larger organization. He is highly regarded and often consulted when teammates are looking to understand accessibility and design standards.
Edward is always looking out for the interests of the user / customer and trying to actually uphold the values of someone obsessed with user experience.
Skills
Product Strategy
UX Research
Workshop Facilitation
Wireframing
Accessibility
Agile Scrum
Product Design
Information Architecture
DesignOps
Design Systems
Design Foundations
Design Tokens
Component Systems
Interaction Design
Side note: I built this website's
Front-end
HTML
Scss/CSS
Nunjucks
Javascript
with a little help from AI.