He / Him / His

Edward

Guerra

Design Systems & DesignOps

Principal UX Designer at Fidelity

8+ years

in user experience industry

6+ years

in Fortune 500 companies

30+ web component

contributions to design system

250+ designers

supported via-design system

My philosophy

Humans first

Invest time in understanding who our users are and what challenges they are experiencing.

Design to scale

Mental models can change at different paces than tools and technology.

Pace over perfection

Approach design with flexibility for both short and long-term solutions.

What others have to say

Edward continues to engage across domains and offers to support and contribute to the larger organization. He is highly regarded and often consulted when teammates are looking to understand accessibility and design standards.
—VP UXD Group Chapter Lead, Wealth Management
"Edward has been doing an incredible job slaying complexity by actively participating in the various UXD office hours we have available. Almost every week, I see him sharing and discussing user experience challenges and suggesting possible solutions. He always comes prepared, clearly articulates the need, and is patient and open-minded in the discussion.
—Director, User Experience Design
Edward demonstrates passion, persistence, and patience in all his design work. He regularly calls out design issues to reinforce consistency to help deliver the best end-user experience. Edward takes the initiative to ensure that the end user gets what they need by making bold decisions, owning the details, and over-delivering. Edward always goes above and beyond in his designs and resources, his research and understanding, and his willingness to help others. Edward is an absolute asset to the team, and I am so grateful to have worked alongside him.
—Principal iOS Developer