Product & Design Systems

Helping enterprises with digital strategy and design systems.

Architecting systems that cut costs and streamline workflows—turning complexity into clarity and efficiency.
Cleveland, OH
Photo of Edward Guerra
Product & Design Systems
Previous experience
Medical Mutual Healthcare
Fidelity Investments Financial Services
Keybank Financial Institution
Artful Home E-Commerce
About With 9+ years of experience, I lead at the intersection of UX strategy, technical execution, and design leadership—crafting seamless, intuitive digital journeys. My path began in graphic design in South Texas, evolving into UX through roles in marketing and e-commerce.

I specialize in design systems and value proposition design, collaborating across research, innovation, and content to drive consistency and elevate user experiences. Known for my passion, persistence, and patience, I proactively identify design gaps and advocate for human-first solutions.

Holding a graduate degree in UX design, I bring deep product development expertise and thrive in ambiguity—partnering with stakeholders to align strategy with systems thinking.

Principles

Humans first Observe, listen, and adapt designs to genuine user challenges.

Design to scale Design with flexibility—anticipate future needs without rework.

Pace over perfection Balance speed and quality—deliver value without delay.

Context-driven design Adapt interfaces dynamically based on user needs and environments.

Featured Work

Financial Services Fidelity Design System
Fidelity Design System thumbnail
Financial Services AdviceHub
AdviceHub thumbnail
Financial Services Real Estate Capital
Real Estate Capital thumbnail
Financial Services Small Business Lending
Small Business Lending thumbnail

From others

"Takes initiative to ensure users get what they need—bold decisions, owned details, delivers results."

Joei F.

Principal iOS Developer

Fidelity Investments

"Highly regarded across domains, often consulted for accessibility and design standards expertise."

Ilona M.

VP UXD Lead, Wealth Management

Fidelity Investments

"The most proactive team member—always looking out for user interests with unwavering dedication."

Daniel D.

Director, User Experience Design

Fidelity Investments

"Outstanding designer and team player whose thinking, execution, and courage to lead always inspires."

Yu Y.

UX Lead

Fidelity Investments

"Eye for detail, sees the big picture, genuinely kind—would absolutely work with again."

Will S.

Principal Web Developer

Fidelity Investments

"Comes prepared, articulates needs clearly, and participates in UX discussions every week."

Liz Y.

Director, User Experience Design

Fidelity Investments

"Stellar lead whose organization and experience made an amazing impact in just three months."

Matthew M.

UX Manager

Medical Mutual

"Incredible leadership style, establishing frameworks that set everyone up for success."

Milda N.

Digital Product Owner

Medical Mutual

"Brought clarity during chaos—aligned goals, led strategically, made lasting impact."

Owen S.

Senior UX Designer

Medical Mutual

"Thinks systemically, bridges business and IT, drives alignment with clear communication."

Liz B.

UX Research Lead

Medical Mutual

"Passion for design systems and scalable solutions—seamlessly balances design with technical feasibility."

Tarun S.

UX Lead

Medical Mutual

Skills

Product Strategy

UX Research

Workshop Facilitation

Wireframing

Accessibility

Agile Scrum

Product Design

Information Architecture

DesignOps

Design Systems

Design Foundations

Design Tokens

Component Systems

Interaction Design

Side note: I built this website's

Front-end

HTML

Scss/CSS

Nunjucks

Javascript

with a little help from AI.