Photo of Edward Guerra
Open to opportunities

UX leader with 9+ years of experience optimizing design systems and team collaboration across product, research, and content.

Recent Medical Mutual
Previous Fidelity Investments
Based in Cleveland, OH

Principles

Humans first Observe, listen, and adapt designs to genuine user challenges.
Design to scale Design with flexibility—anticipate future needs without rework.
Pace over perfection Balance speed and quality—deliver value without delay.
Context-driven design Adapt interfaces dynamically based on user needs and environments.

Experience

Medical Mutual Lead UX Designer
2025
Fidelity Investments Senior UX Designer → Principal UX Designer
2020 - 2024
KeyBank Senior UX Designer → UX Lead → Studio Operations Manager
2018 - 2020
Artful Home Graphic Designer → UI Designer
2016 - 2018

Testimonials

Edward takes the initiative to ensure that the end user gets what they need by making bold decisions, owning the details, and over-delivering. Edward always goes above and beyond in his designs and resources, his research and understanding, and his willingness to help others. Principal iOS Developer
Fidelity Investments
Edward continues to engage across domains and offers to support and contribute to the larger organization. He is highly regarded and often consulted when teammates are looking to understand accessibility and design standards. VP UXD Lead, Wealth Management
Fidelity Investments
Edward is always looking out for the interests of the user / customer and trying to actually uphold the values of someone obsessed with user experience. Director, User Experience Design
Fidelity Investments

Showcase 2016 - 2025

Medical Mutual Healthcare • Android, iOS, Responsive Web
Led a cross-functional UX team, optimizing design processes for scalability. Strengthened collaboration, refined messaging frameworks, and improved user experience across multiple platforms. Explore Medical Mutual
Fidelity Investments Financial Services • Android, iOS, Responsive Web
Led design system evolution, aligning accessibility, theming, and component workflows. Increased adoption rate of visual styles by 75%, strengthened documentation, and fostered team-wide adoption. Explore Fidelity Investments
Keybank Financial Institution • Responsive Web
Established an in-house design studio, enhancing staffing, onboarding, and UX execution. Delivered a digital Paycheck Protection Program application, achieving a 91% click-through rate for 28K+ clients. Explore Keybank
Artful Home E-Commerce • Responsive Web
Led intranet redesign for 2,000 artists, enhancing product discovery for 22K+ items. Improved checkout flow, increasing customer engagement by 20% through Agile design iterations. Explore Artful Home

Skills

Product Strategy

UX Research

Workshop Facilitation

Wireframing

Accessibility

Agile Scrum

Product Design

Information Architecture

DesignOps

Design Systems

Design Foundations

Design Tokens

Component Systems

Interaction Design

Side note: I built this website's

Front-end

HTML

Scss/CSS

Nunjucks

Javascript

with a little help from AI.