He/Him/His

Edward

Guerra

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I enjoy long walks by the beach!

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I am a hopeless romantic!

I am great with kids!

I enjoy challenging yet rewarding workouts!

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About me

With 9+ years of experience, I thrive at the intersection of UX strategy, technical execution, and leadership, transforming fragmented digital experiences into seamless, intuitive journeys.

Originally from the Rio Grande Valley in South Texas, my professional introduction to UX manifested from graphic design roles, stepping into research and visual design primarily within marketing and e-commerce.

I specialize in design systems and value proposition design to refine opportunities to collaborate with research, innovation, and content efforts.

I've collaborated with exceptional leaders across my journey and would not be where I am today without their leadership. I have been recognized for my passion, persistence, and patience in all my design work and for regularly identifying design issues to reinforce consistency and deliver the best end-user experience.

I have a graduate degree in user experience design and have developed an extensive understanding across specializations in product development. I am fluent in working under ambiguous constraints and aspire to continue to navigate with stakeholders to understand problem spaces for users and integrate a strategy to systems thinking with a human's first approach.

Experience

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Medical Mutual

Full-time • Brooklyn, OH • Hybrid

Lead UX Designer, Mutual Experience Application

Jan 2025 - May 2025

Led a team of 4 designers, collaborating with 30+ cross-functional partners to enhance member experience across three squads. Established scalable design foundations, improved multibrand theming, optimized agile workflows, and drove messaging consistency across digital platforms—all while maintaining transparency through biweekly UX demos.

Fidelity Investments

Full-time • Boston, MA • Raleigh, NC • Remote

Principal UX Designer, Enterprise Design System Dec 2021 - Dec 2024
Led strategic UX initiatives to unify design across Android, iOS, web, and Figma to streamline workflows and improve accessibility. Co-led design token integration with development partners, reducing production time by 50% and increasing adoption rates of visual styles by 75% within 6 months.
Senior UX Designer, Wealth Management Dec 2020 - Dec 2021
Led UX in an Agile squad for next-gen financial services, reducing advisor task time. Defined user priorities via workshops, optimized filtering for 500+ associates handling 1,000+ clients and drove an 80% engagement boost.

KeyBank

Full-time • Cleveland, OH • On-site

Studio Operations Manager, Key Design Studio Jun 2020 - Dec 2020
I optimized studio operations by managing design tools, billing, training, and staffing—boosting productivity and cost efficiency. Developed an onboarding curriculum, implemented Jira reporting for resource visibility, and increased staffing by 77%—cutting onboarding tasks by 25% to enhance team efficiency.
UX Lead, Account Originations Sep 2019 - Jun 2020
Executed design strategies that directly contributed to a 20% increase in conversion rates for consumer deposits, credit cards, small business originations, and real estate capital. Led design for Paycheck Protection Program, achieving a record 91% click-through rate for 28K+ small business, commercial, and institutional client applications during COVID-19.
Senior UX/UI Designer, Lending Transformation Aug 2018 - Sep 2019
Led the redesign of CMS templates, increasing technical writer efficiency by 40% and streamlining article reauthoring and consolidation. Transitioned designers from an external agency to in-house to reduce costs and foster internal talent.

Artful Home

Full-time • Madison, WI • On-site

Graphic Designer

May 2016 - Jul 2018

Started in graphic design, where my curiosity for UX began. Led a major redesign of an artist-facing intranet for 2,000 users, improving artwork submission, inventory management, and communication. Developed user flows for 22K+ products, optimized checkout UX to reduce drop-offs, and enhanced result pages—boosting engagement by 20%.