2-months
Recurring website, email, and print campaigns continuously challenged our team’s velocity to focus on experience enhancements. As 1 of 2 designers, I had competing priorities with maintaining design operations for new digital campaigns and graphic design production for catalog and marketing emails.
When design capacity became available to support enhancements, technology partners were unavailable as their focus was primarily on the platform stability of our e-commerce site and content management system. Ultimately, executive decisions informed the urgency and priority to implement experience enhancements to both client and artist users.
Userflow
Color tokens, inputs, buttons, typography, and other reusable components
Invest time in building a working relationship with the team you’re working with and the impacting users.
Request as much existing usage data as possible to guide discovery and analysis for new scope on unmet user needs.
Other bits from this experience:
Enterprise Design System at Fidelity Investments.
Based in Cleveland, Ohio.
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