The model comes from the book Hooked: How to Build Habit-Forming Products by Nir Eyal which talks about things like — why do some products capture widespread attention while others flop and what makes us engage with certain products out of sheer habit. (Book Notes)
Ability for clients to start the application, save it and resume.
Ability to digitally accept terms and conditions.
Ability to collect up to 5 business owners.
Ability to authenticate clients prior to signing ceremonies.
Ability to upload documents that demonstrate small business number of paid employees along with their total wages, tips & other compensation.
Ability to confirm application received, accompanied by email campaigns with next steps.
In a week, we delivered an end-to-end digital application process that allowed more than 28,000 small business, commercial and institutional clients to apply with a historically high 91% click-through rate.
We processed more than 40,000 loans totaling $8 billion in funding. We ranked #7 in the nation for the Paycheck Protection Program.