Artful Home
How might we simplify our product discovery and modernize our digital transaction experience?
Read the case studyHow might we reimagine our artist-facing extranet to manage inventory and communicate actions regarding artwork?
The Artist Center is an extranet for admins and artists at Artful Home to apply, manage, and review artwork for curated art collections.
Some of the critical capabilities include, but are not limited to, uploading photos of artwork, collecting product information, completing work orders, managing inventory, making payments, and communicating with Artful Home merchandisers for customer-facing operations.
By partnering closely with customer service and apparel and decor merchandisers, we coordinated five studio visits varying in apparel, jewelry, glass blowing, and furniture by partnering closely with customer service and apparel and decor merchandisers.
I interviewed and observed artists and their workflows with the Artist Center to inform a service blueprint to help shape our future experience.
"I design for the woman who does not subscribe to fashion trends."
52 years old
Illinois
Fashion Designer
"My furniture is inspired by the clean lines of the Shaker form, allowing the highly figured domestic and exotic woods I use to be the focal point."
67 years old
Wisconsin
Woodworker
While we learned a lot about our artist users on studio visits, unfortunately many of the requests being made could not immediately be prioritized due to sustaining operations of our e-commerce experience.
One of our biggest opportunities was enabling artists and their teams to gain efficiency. In many scenarios, consistency in UI was critical to reduce user confusion about the placement of actions hiding features.
How might we simplify our product discovery and modernize our digital transaction experience?
Artful Home